Vacancies

What you will be doing:

• Create and optimize advertising campaigns in Yandex.Direct.
• Conduct in-depth analytics of advertisers' advertising campaigns using statistics and Yandex.Metrics - analyze traffic sources, expenses, goal achievement (basket, order, call), CR, CPC, CPA, CPO, ROI.
• Propose a strategy for optimizing advertising campaigns and the entire placement as a whole, taking into account the advertiser's business objectives.
• Prepare analytical reports and argue your proposals to customers.

Requirements:

• Experience with Yandex.Direct from one year.
• Experience in evaluating the effectiveness of traffic, the cost of attracting a client from different sources (working with analytics systems, including Yandex.Metrica).
• The ability to analyze large amounts of information, propose hypotheses, test them, draw conclusions and put forward well-reasoned proposals for optimization.
• Proficiency in Excel (formulas, pivot tables, charting), Power Point.
• A great desire to become a guru in the field of contextual advertising and web analytics.

Conditions:

• Bright, spacious office.
• Tea, coffee, cookies, ping pong, soft poufs and bean bags.
• Official employment, white salary.

Responsibilities:

• Development and launch of advertising campaigns in social networks and search engines.
• Targeting and setting up campaigns for narrow and wide audiences.
• Launch of contextual and display advertising in Yandex.Direct and Google AdWords systems.
• Tracking and analyzing the effectiveness of advertising campaigns and ads, adjusting and promptly optimizing advertising materials if necessary.
• Monitoring campaign performance and traffic analysis in Yandex Metrica and Google Analytics systems.
• Preparation of reports and analytical reports on advertising campaigns.
• Work on increasing the number of subscribers on VKontakte, Facebook, Twitter.
• Working with partner communities on VKontakte (purchasing advertising, preparing posts, monitoring progress, working with comments);

Requirements:

• Experience with VKontakte, Facebook and Twitter with a professional audience of 2 years.
• Understanding what is B2B and the cycle of "long" sale of a complex product.
• The ability to promote communities in a "long" period without cheating.
• Experience in setting up targeting and retargeting (remarketing) campaigns in social networks and search engines.
• Ability to track traffic and model attribution.
• Knowledge of web analytics tools (Google Analytics, Yandex.Metrica), setting goals, events, segments, custom reports.
• Ability to track traffic and model attribution.
• Higher education in marketing, analytics, statistics, sociology will be a plus.

Conditions:

• Bright, spacious office.
• Tea, coffee, cookies, ping pong, soft poufs and bean bags.
• Official employment, white salary.

Conditions:

• Work in a large federal company.
• Opportunity for professional and career development.
• Timely pay.
• Training and formal employment.

Requirements:

• Having experience in sales.
• Confident PC user.
• Cases for achieving KPI.
• Knowledge in the field of insurance preferred.
• Communication, stress resistance and learning.